Brand Ethos

Sixty Seconds the Label is more than just a fashion label—it’s an idea, a feeling, a vision. We believe in the beauty of balance: minimalism with an edge, simplicity with character, and timelessness with a modern twist. Inspired by the energy of sports, the rhythm of life and the elegance of cars. our brand is for those who live in motion. we craft minimalist designs for those who embrace the momentum of life. 

Our brand is built for the new aged icons—Those who know true confidence is found in simplicity, yet are anything but ordinary. The new aged icons that’s not afraid of speed but also likes to slow down from time to time.

Our designs are crafted to stand out quietly, blending clean lines, the thrill of the journey, and unexpected twists to create pieces that feel fresh, iconic, and unmistakably yours.

At the heart of our identity is the ø in our logo, a symbol of balance and flow. It reminds us that every moment—every second—holds power. Like the seamless curves of a sports car or the harmony of a perfectly executed play, our designs move with you, resonate with your soul, and integrate effortlessly into your lifestyle.

Capturing the harmony of life no matter where the road takes you. It makes you feel iconic. 

Our pieces are minimal with unique details, timeless but with just enough edge to turn heads. These are the pieces people notice—the ones that make them ask, “Where did you get that?” We aim to create versatile pieces, intended to become enduring staples. 

Sixty Seconds is more than a brand; it’s a community of new aged icons who value simplicity, balance, and timeless style. Whether you’re chasing your dreams, exploring new horizons or enjoying life’s quiet moments, our designs are here to support you, helping you move through each second with intention and balance.

Your moment starts now. Step into our world, join the new age icons, and make every second your own.